What is Google Adwords?
Google Adwords is:
a) targeted advertising for the 21st century
b) a great option if you have a small ad budget
c) a much better investment than the phone book
d) simple, easy to use and - FREE (read on)
e) all of the above
The answer is of course - all of the above. If you've been thinking about trying online advertising now is the time. Don't wait until that ucky back-to-school slow period. Be proactive!
Google Adwords allows you to directly reach the most qualified customer for your business. It's easier than ever - practically set it and forget it.
Let's say you're a dive center in El Cajon (just outside San Diego) and you want to promote the Boy Scout Scuba Diving Merit Badge.
Several years ago, you'd have to fork over hundreds of dollars for a mailing list and stamps, or a costly radio ad that reaches the entire San Diego market.
Google Adwords allows you to target new customers with 10 or 20 miles of your store - and only customers who do a Google search for "scuba merit badge" or "boy scout merit badges."
The ad runs alongside Google's search results. You get four lines of text (see example below).
Once your ad starts, it will keep running until your credit runs our or you exceed the pre-determined budget. Google
I have a handful of promo codes for $70 in free Google Adwords credit. The credit must be redeemed before 30 September 2010 and you must be a new adwords customer. Email your Google Adwords campaign ideas to megan dot denny at padi dot com.
To be eligible for consideration, you must have an eLearning link on your website and send me a thoughtful explanation of your Google Adwords ideas along with your PADI Member number.
Please do not register for Google Adwords until I've sent you the promo code.
Here are a few ideas to get you started:
#1 A dive center Maui who wants to attract more families, could target the San Diego market (which has daily flights on Alaska Airlines). During the ad-creation process, choose keywords such as "family activities Maui" or "Maui home rentals."
#2 A retail dive store who wants to grow their EFR business might create a Google ad for the search terms "CPR training" or "corporate CPR training" within a 15 mile radius from the store.
#3 A store with a strong photography program might run an ad promoting PADI's digital photo online class and the text "on site photo pro." Possible search terms: "online photo class,""outdoor photography," "photo tips."
I look forward to your ideas! If you're looking for a little more info: watch a video describing how Adwords works or read a small business success story.
P.S. If you're interested in free money for TV advertising, co-op funds from PADI are still available.
Source: feedproxy.google.com |
